Utility refers to the usefulness as how effectively a website meets the visitor needs.
“they have the thing i’m looking for”
Example:
*the illustration above is using this persona example: the majority of your audience, turns out still unfamiliar with you, the service you offer, and your method. So, they’re in the learning phase; trying to make sense how your typical results could be related to them
Usability encompasses the ease which visitors can interact with the website easily, without being frustrated navigating the information they need.
“I can find it easily”
Example:
Desirability pertains to the visual appeal and emotional connection a website creates.
“I like how it looks & feels”
Example:
Human-centered design ensures your website is tailored to meet the motivations and priorities of your target audience. By leveraging UX research and design thinking, we identify what your clients are searching for and how they interact with your online ‘representative‘.
This allows us to build a digital experience that resonates with them, guiding them naturally through your services without feeling overwhelmed or confused, and positioning you as a trustworthy expert rather than a salesperson.
Swiss design prioritizes clean, minimalist layouts that emphasize usability. Making the site avoids clutter, effortless navigation and highlighting essential information.
This professional and streamlined design not only enhances your brand’s image but also improves the overall user experience, allowing visitors to quickly find what they need without distractions, fostering greater engagement and trust.
Business design integrates your website’s visuals experience with its strategic purpose. It’s not just about looking good—it’s about driving results. By understanding your audience and aligning the site with your business goals, we create a digital platform that effectively communicates your unique value and measures impact through key metrics.
Your website is no longer just an online brochure, but a digital tool which build the credibility, impacting business goals, and easy to be improved.
Beside your business vision, we also factor in your target audience in the center of our design. A UX Research will be conducted for any of our website package to ensure your site ‘understand’ & ‘guide’ the visitors.
Methods
Methods
User Centered Design