5 simple steps of how Userstellar will help

Utility refers to the usefulness as how effectively a website meets the visitor needs.

“they have the thing i’m looking for”

Example:

• A portfolio feature that’s designed the way you do storytelling, and displayed near the top section for it matters in audience point of view.

*the illustration above is using this persona example: the majority of your audience, turns out still unfamiliar with you, the service you offer, and your method. So, they’re in the learning phase; trying to make sense how your typical results could be related to them

Usability encompasses the ease which visitors can interact with the website easily, without being frustrated navigating the information they need.

“I can find it easily”

Example:

• If you’re a car dealership: We could organize important information such as the manufacture year, transmission, etc in a certain layout to make it easy to find. While most car dealership, will just write them down without any strategy, thinking visitor will read everything. Well, they will, but their focus is not guided and it takes longer time for them.

Desirability pertains to the visual appeal and emotional connection a website creates.

“Their website feels good”

Example:

• Most website owners want every business information being shown in one go (say, 1 page). While the truth is, a Too Much Information content will send a visitor away. We could make them “desire” to explore the website more by employing white spaces, minimalism approach, micro animation, etc. Desirability bring the visitor closer to the conversion.