Your website can guide visitors decision. It just have to understand them.

@userstellar

6 steps of how we'll help

01

Understanding your business & vision

Fill out a form about your business and we'll discuss it over the Google Meet for you to elaborate important stuff.

02

Understanding your target audience

We'll conduct a survey to your audience to identify their key motivation & familiarity.

03

Designing layout, style & feature concept

We'll start designing layout, style & feature concept for your new site based on an actual insights.

04

Developing into real website

We'll continue the process by executing the design to development. From static design, to a website that 'moves'.

05

Test before the launch

We'll conduct 'Usability Testing' to your audience & their feedback will be the crucial factor to make the right changes before the actual launch.

06

Launch & evaluate

We don't stop at launching but monitor your site each month for a year long.

Art is personal taste.
Design is business process.

We use approach that big fish use

Utility refers to the usefulness as how effectively a website meets the visitor needs.

“they have the thing i’m looking for”

Example:

  • A portfolio feature that’s designed the way you do storytelling, and displayed near the top section for it matters in audience point of view.

*the illustration above is using this persona example: the majority of your audience, turns out still unfamiliar with you, the service you offer, and your method. So, they’re in the learning phase; trying to make sense how your typical results could be related to them

Usability encompasses the ease which visitors can interact with the website easily, without being frustrated navigating the information they need.

“I can find it easily”

Example:

  • Instead of ‘book a call’ button, highlight the portfolio menu instead to make it easy to spot.

Desirability pertains to the visual appeal and emotional connection a website creates.

“I like how it looks & feels”

Example:

  • Instead of going personal, the site should be designed to build professional image (if your market’s manner is more professional). Or, vice versa.

Art is personal taste.
Design is business process.

We use approach that big fish use

Human-centered design ensures your website is tailored to meet the motivations and priorities of your target audience. By leveraging UX research and design thinking, we identify what your clients are searching for and how they interact with your online ‘representative‘.

This allows us to build a digital experience that resonates with them, guiding them naturally through your services without feeling overwhelmed or confused, and positioning you as a trustworthy expert rather than a salesperson.

Swiss design prioritizes clean, minimalist layouts that emphasize usability. Making the site avoids clutter, effortless navigation and highlighting essential information.

This professional and streamlined design not only enhances your brand’s image but also improves the overall user experience, allowing visitors to quickly find what they need without distractions, fostering greater engagement and trust.

Business design integrates your website’s visuals experience with its strategic purpose. It’s not just about looking good—it’s about driving results. By understanding your audience and aligning the site with your business goals, we create a digital platform that effectively communicates your unique value and measures impact through key metrics.

Your website is no longer just an online brochure, but a digital tool which build the credibility, impacting business goals, and easy to be improved.

UX Research

Beside your business vision, we also factor in your target audience in the center of our design. A UX Research will be conducted for any of our website package to ensure your site ‘understand’ & ‘guide’ the visitors.

Methods

  • User survey
  • Usability testing
  • Competitor benchmarking
  • Heuristic Evaluation

Methods

  • User survey
  • Usability testing
  • Competitor benchmarking
  • Heuristic Evaluation
  • Heatmap analysis
  • User interview
  • Diary Study
  • A/B Testing

Our approach is driven by three pillars

01. Utility

02. Usability

03. Desirability

Which rooted in

User Centered Design

Business Design

and

Swiss Design Style

Explore real design impact, usability, Swiss Design & many more from sources like McKinsey, IDEO U and HBR

User Centered Design

A website with your targets audience in mind builds positive experience, perception & action