Brand differentiation is different from ‘brand positioning’. While ‘brand positioning’ is an effort on how the brand wants to be remembered by people, the brand differentiation is an effort to find its uniqueness.

“Brand differentiation is how brands set themselves apart from the competition by associating itself with an aspect of their offering that is uniquely different from their competitors” – Brandmasteracademy.com

This document contains a practical checklist you can use as a business owner whether to evaluate, optimize or fine-tune your brand differentiation.

Benefits

1. Gain trust more than your competitors
2. More relevant product/service to target audience
3. Easier to convince prospective customers
4. More audience becomes prospect and client/customers
5. Helping prospect meet their preference easier & faster
6. Increasing closing rate/ sales
7. Increasing revenue
8. Better marketing campaign result
9. Save time by avoiding incomplete online checklists
10. Ensure no critical audit steps are missed
11. Inspire new ideas for your needs

How to use the checklist

Use it for your own

1. Open the file
2. Click file on the upper left menu > select make a copy 
3. Once you have the file on your own drive, you can adjust the list according to your needs

Use it for your team

1. Repeat step 1-3 above
2. Hover your mouse to checklist box, click assign as a task