Brand loyalty is a part of company branding efforts to retain more customers.

“Brand loyalty is a consumer’s consistent preference for one brand over all others, often reflected in their repeated purchase of a product or service. It’s more than just habit; brand loyalty is rooted in a deep sense of trust and satisfaction that a customer feels towards a brand. This loyalty often extends beyond rational and economic factors, as consumers may continue to buy a brand even if cheaper or more convenient alternatives are available.” – Storyly

This document contains a practical checklist you can use as a business owner whether to evaluate, or to optimize to improve the business right away.

Benefits

1. Improved project retention
2. Increasing profit margin
3. Lower customer acquisition costs
4. Lower marketing cost
5. Free marketing cost with better word of mount
6. More positive sentiment on social media
7. Save time by avoiding incomplete online checklists
8. Ensure no critical audit steps are missed
9. Inspire new ideas for your needs

How to use the checklist

Use it for your own

1. Open the file
2. Click file on the upper left menu > select make a copy 
3. Once you have the file on your own drive, you can adjust the list according to your needs

Use it for your team

1. Repeat step 1-3 above
2. Hover your mouse to checklist box, click assign as a task