Brand Positioning Checklist

Brand positioning is a part of a company’s effort to win the competition. It’s a strategy that is used when a company wants to position their product/ brand in the mind of the customers.

“Positioning is the act of designing the company’s offering and image to occupy a distinctive place in the target market’s mind.” – Philip Kotler, Marketing Strategist

“Positioning is not what you do to a product. Positioning is what you do to the mind of the prospect.” – Al Ries, “Positioning: The Battle for Your Mind” author.

This document contains a practical checklist you can use as a business owner whether to evaluate, optimize or fine-tune your position in the mind of the audience.

Benefits

  1. Easier to understand your USP (from clients perspective)
  2. Gain trust more than your competitors
  3. More audience becomes prospect and client/customers
  4. Helping prospect meet their preference easier & faster
  5. Increasing closing rate/ sales
  6. Increasing revenue
  7. Better marketing campaign result
  8. Save time by avoiding incomplete online checklists
  9. Ensure no critical audit steps are missed
  10. Inspire new ideas for your needs

How to use the checklist

Use it for your own

  1. Open the file
  2. Click file on the upper left menu > select make a copy 
  3. Once you have the file on your own drive, you can adjust the list according to your needs

Use it for your team

  1. Repeat step 1-3 above
  2. Hover your mouse to checklist box, click ‘assign as a task’

Get the file here:

Our future free checklists, in your inbox