Brand positioning is a part of a company’s effort to win the competition. It’s a strategy that is used when a company wants to position their product/ brand in the mind of the customers.
“Positioning is the act of designing the company’s offering and image to occupy a distinctive place in the target market’s mind.” – Philip Kotler, Marketing Strategist
“Positioning is not what you do to a product. Positioning is what you do to the mind of the prospect.” – Al Ries, “Positioning: The Battle for Your Mind” author.
This document contains a practical checklist you can use as a business owner whether to evaluate, optimize or fine-tune your position in the mind of the audience.
Use it for your own
Use it for your team